In anthropology, folkloristics, and the social and behavioral sciences, emic () and etic () refer to two kinds of field research done and viewpoints obtained.

The "emic" approach is an insider's perspective, which looks at the beliefs, values, and practices of a particular culture from the perspective of the people who live within that culture. This approach aims to understand the cultural meaning and significance of a particular behavior or practice, as it is understood by the people who engage in it.

The "etic" approach, on the other hand, is an outsider's perspective, which looks at a culture from the perspective of an outside observer or researcher. This approach tends to focus on the observable behaviors and practices of a culture, and aims to understand them in terms of their functional or evolutionary significance. The etic approach often involves the use of standardized measures and frameworks to compare different cultures, and may involve the use of concepts and theories from other disciplines, such as psychology or sociology.

Both the emic and etic approaches have their own strengths and limitations, and both can be useful in understanding different aspects of culture and behavior. Some anthropologists argue that a combination of both approaches is necessary for a complete understanding of a culture, while others argue that one approach may be more appropriate depending on the specific research question being addressed.